At the end of August, sales consultants welcome customers to buy Hyundai Santa Fe with deep discounts. Checking some showrooms, the base versions of this model are mostly discounted by 40 million VND, with the high-end Petrol variant having the highest discount of 60 million VND, while the high-end Diesel variant is discounted by 40-50 million VND depending on the location.
In addition to the discount, many dealerships are also willing to offer additional genuine accessory packages. The Hybrid variant (priced at 1,269 billion VND) is not included in the promotion program as there are limited imports, with some places already out of stock long ago.
| Version | List Price | Discount | Offer Price |
| Standard Petrol | 979,000,000 | 40,000,000 | 939,000,000 |
| Standard Diesel | 1,070,000,000 | 40,000,000 | 1,030,000,000 |
| High-end Petrol | 1,160,000,000 | 60,000,000 | 1,100,000,000 |
| High-end Diesel | 1,219,000,000 | 40,000,000 | 1,179,000,000 |
Details of the discount offer for Hyundai Santa Fe at a dealership in the Hanoi area (Currency: VND).
The actual selling price of the Hyundai Santa Fe is quite attractive, as the Standard Petrol version is cheaper than the highest listed price of a mid-size SUV like the Mazda CX-5 (979 million VND). This is seen as a "clearance" move, as there is information that the new generation of Santa Fe may be launched in September or October.
When a car is upgraded to a new version, the old model is likely to depreciate in the market for used cars. This is something users need to consider (Photo: Hyundai dealership).
Once a flagship product of Hyundai and one of the best-selling mid-size crossovers, the sales of the Santa Fe in 2024 are quite sluggish. Despite the market being impacted by economic downturn, it cannot be denied that this model no longer has a strong appeal to Vietnamese customers.
To attract customer interest, the Hyundai Santa Fe in the first half of 2024 was continuously discounted by up to one hundred million VND, but the business situation did not improve. By mid-June, TC Motor adjusted the proposed retail price of this model, reducing it by 50-100 million VND depending on the variant.
From the beginning of the year until the end of July, the cumulative sales of the Hyundai Santa Fe reached 2,630 units, far behind the Ford Everest (5,393 units).
The new generation of the Hyundai Santa Fe is attracting a lot of user interest but also sparking debates about the design of the rear section (Photo: Hyundai).
According to the dealership, the new generation of the Santa Fe will only have 3 or 4 variants instead of the current 5. Notably, this model will eliminate diesel engines, similar to cars in the international market, with a high likelihood of only having options of a 2.5L petrol engine or a 1.6L hybrid engine combination.
If this information is correct, it will be a drawback for the Santa Fe. The reason is that Vietnamese customers still prefer diesel engines for their operational performance and economic value.
When launched, the selling price of the new Hyundai Santa Fe may increase significantly, surpassing the 1.4 billion VND mark as predicted by industry experts (Photo: Hyundai).
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